Pathways Home - General Overview

Pathways Home (formerly Property Intelligence) is a modern homeowner engagement platform designed to keep Loan Officers top-of-mind, long after closing. By combining automated outreach with real-time home and equity insights, Pathways Home helps LOs deliver value at scale while fostering deeper, ongoing relationships with their clients. 

Note: "Send Digest" has been renamed to "Send Welcome"

What Makes Pathways Home Different?

Unlike legacy platforms or one-off engagement tools, Pathways Home is built for today’s modern loan officers and organizations who need connected, flexible, and scalable workflows. Pathways integrates directly with MMI, streamlining how teams manage, deliver, and monitor homeowner touchpoints, without additional logins. Whether you're guiding someone toward a refi, helping with investment property planning, or simply providing relevant homeownership advice, Pathways ensures your name and brand stays at the center of it all.

Key Features & Functionality

 Admin Controls (via MMI Admin Center)

Admins can manage Pathways Home settings across the entire organization directly within MMI. These settings allow you to:

• Manage and assign team members to company Branches

• Configure default communication methods for CTAs for Property Pages and Digests

• Upload branding assets (fallback image, primary/secondary colors)

• Add company disclaimers and licensing info.

• Allow individual team members to override CTA defaults set by admin

Dynamic Property Pages (Customer-Facing)

Each homeowner receives a white-labelled Property Page featuring:

• Home value and equity insights

• Dynamic video that explains their home value. 

• Interactive tools and calculators for refinance, cash-out, and investment planning

• Home search tool that allows borrowers to find homes in their area that they can afford, while keeping the loan officer top of mind in every search. 

• Actionable CTAs that connect them directly to their loan officer. 

• Updated automatically with no manual input required

• Loan officer contact info. and company branding front and center

Note: LOs can access all their borrowers’ Property Pages within Workspace or in Mortgages tab, under My Mortgages > My Properties

Homeowner Welcome Email (Customer-Facing)

This single, white-labelled email includes:

• Your contact info., photo, and branding front and center

• Educational content and homeowner tips

• A direct link to their Property Page

   

Note: Welcome emails can be sent from Workspace > My Mortgages or Mortgages tab, under My Mortgages > My Properties

Monthly Automated Communication (Customer-Facing)

Bonzo and MMI users with Pathways Home access can now leverage the power of dynamic Property Pages directly within their Bonzo campaigns. Two pre-built campaign templates have been created to help LOs get started: the 12-Month Past Borrower Reengagement Campaign and the 12-Month Post Close Campaign. These campaigns strategically incorporate Property Page merge tags to reignite conversations, demonstrate ongoing value, and position you as a trusted advisor throughout your clients' homeownership journey. 

This integration delivers: 

• Borrower enrichment providing full name, email address, and phone number, for those missing contact info. 

• Borrower enrollment in monthly Bonzo campaigns with just a few clicks

• Fully customizable communication delivered through email, SMS, and voicemail channels w/ Bonzo

• Dynamic Property pages added to borrower account details in Bonzo. 

To learn more about Pathways x Bonzo, click on the link below. 
Pathways x Bonzo: Campaign Enrollment

Pathways Home isn’t just about staying in touch, it’s about staying relevant. With modern design, smart data integration, and intuitive communication delivery, Pathways gives Loan Officers a competitive edge by creating value-driven touchpoints that build trust and encourage repeat business. Best of all, it works in the background, so you can focus on your pipeline while Pathways nurtures your past clients.

Pathways Roadmap 

• Borrower Enrichment - enrich your borrower details with the click of a button, so you don't need to hunt for the info. 
• Advanced Analytics Dashboard - provides deeper engagement insights
• Borrower Property Customization - allow customers to update and modify data on their property pages
• Partner Integrations - extend Property Page and Home Search functionality 
   

Frequently Asked Questions (FAQ)

Q: What is Pathways Home and when does it launch?
A: Pathways Home helps loan officers stay connected with past clients through personalized property pages showing equity growth and opportunities. It is live now and available at no extra charge. 

Q: How do I activate Pathways Home for my borrowers?
A: If you’re connected to MMI, Pathways will automatically identify publicly available closed loans. You can can preview Property Pages and manually send the first digest directly from the Mortgages > My Mortgages > My Properties

Q: What will homeowners (borrowers/consumers) see?
A: 1) A branded property page showing their current home equity, value changes, refinancing options, and home search tools. Everything appears with the loan officer's branding and contact information. 2) A fully branded welcome email that invites them to view their equity snapshot (or Property Page). 3) With the Bonzo integration, continued communication that can be fully customized to match your voice and strategy. 

Q: How do organizations manage branding?
A: Large organizations use the Admin Center for centralized branding control. Individual team members can upload a personal photo to be used for Property Pages and the email Digest directly within their User Profile. 

Q: How do organizations manage CTAs and communication?
A: Organizations use the Admin Center to establish primary and secondary CTAs as well as default communication options. Pending approval from the admin, individual loan officers can customize their comm. settings and Property Page CTAs through their User Profile > Pathways Settings. 

Q: What about federal licenses for bank/credit union clients? How are they able to show their licenses? 
A: Pathways will automatically detect and include federal licenses in the disclaimer section without any manual intervention from admins, ensuring compliance for all entity types including banks and credit unions.

Q: Are new transactions automatically added to "Public Transactions"?
A: Yes, after the necessary closing window as properties pass through public record, they will automatically appear in your "Public Transactions" tab with the ability to view their Property Page and send digests.

Q: Why can't I see some of my transactions or send digests for certain properties?
A: Occasionally, some properties in your transaction history may not display Property Page links or allow digest sending. This happens when our system cannot properly match the property address in our database due to incomplete or inconsistent address information from public records.

Properties affected by this issue will appear in your transaction list but won't have active Property Page or Send Digest buttons. This is a data quality issue that typically resolves itself as public records are updated. In a future release, users will have the ability to manually add this property in the “My Properties” page (currently under development).