Pathways x Bonzo: Enrichment & Campaign Enrollment

Bonzo and MMI users with Pathways Home access can enrich borrower contact data in bulk from the My Properties tab and leverage the power of dynamic Property Pages directly within their Bonzo campaigns. This integration transforms how loan officers engage with past borrowers by providing personalized, white-labeled property pages that showcase equity snapshots, interactive calculators, and home search functionality, all while keeping you, the LO, front and center. Two pre-built campaign templates have been created to help you get started: the 12-Month Past Borrower Reengagement Campaign and the 12-Month Post Close Campaign. These campaigns strategically incorporate Property Page merge tags to reignite conversations, demonstrate ongoing value, and position you as a trusted advisor throughout your clients' homeownership journey.
 

What is a Property Page?

A Property Page is a fully branded, interactive web page that provides homeowners with a view of their property's current estimated value and estimated equity position. Each Property Page is dynamically generated using real-time public record data and is customized with your company's logo, brand colors, and contact information as configured through MMI. Property Pages include several key features designed to engage borrowers:

Equity Snapshot - A visual representation of the homeowner's current estimated equity, estimated home value, and monthly change. This automatically updates monthly as new data becomes available.

Interactive Calculators - Two specialized tools help homeowners explore financial options: the Refinance Calculator allows them to model potential savings based on current interest rates, while the Investment Property Calculator demonstrates the financial potential of converting their home into a rental property with metrics like monthly rental income and return on investment.

ComeHome Integration - An embedded home search tool that enables homeowners to explore available properties in their area, positioning you as their resource for their next move while keeping them engaged with real estate opportunities.

Loan Officer Contact Section - Your complete contact information including phone, text, email, and a VCard download button that allows homeowners to save your details directly to their device contacts with one click.

All Property Pages are accessible via a unique URL that can be shared through email, text message, social media, or embedded in Bonzo campaigns. The pages are mobile-responsive, making them easily accessible for borrowers to view and share.

Note: click on the link below to learn more about Property Pages, 
Pathways Home: General Overview

Bonzo Campaign Templates Overview

This campaign is designed to re-establish connections with borrowers from past transactions who may have lost touch with you over time. The campaign strategically spaces touchpoints across a 12-month period, using the CARE framework (Conversational, Actionable, Relevant, Easy to Digest) to maintain engagement without overwhelming your contacts. Each email message in the sequence (every 30 days) incorporates personalized elements and includes the Property Page merge tag, allowing borrowers to see their current estimated equity position and explore financial opportunities at their own pace.
 

This campaign is designed to launch 90 days after a loan closes and to help you maintain engagement throughout the critical first year of homeownership. The Post Close Campaign recognizes that newly closed borrowers are navigating a significant life transition and positions you as their ongoing advisor rather than a one-time transactional relationship. The campaign begins with congratulatory messages and helpful homeownership tips, then evolves to include Property Page merge tag that show equity building in real-time.

Note: Day 1 and 91 messages include an event task that contains configuration instructions. Those instructions are also listed below. It is recommended to delete the task instruction after configuration and before use. 

How to Enrich & Enroll Borrowers in Bonzo Campaigns 

Note: current requirements to utilize this feature, you must have a Bonzo and MMI account, as well as Pathways Home access in MMI Data Center. 

1. Before enriching and enrolling borrowers, ensure your Bonzo account is connected to MMI. Navigate to Account Settings and complete the Bonzo integration setup. 
    

   

   
   Once the connection is made the Bonzo CRM Integration button will change and you can view the Enrichment and Enrollment options will be available in My Properties tab within My Mortgages. 
    

   

   Note: the Enroll button in the "Actions" column will be greyed out until the contact card has, at minimum, a name and email address provided for the borrower. 

   If the connection has not been established, you will see the same page, but you will only see "Send Welcome" which allows you to send 1 email which introduces the Property Page to the borrower. 

   

2. In your My Properties table, use the checkboxes to select one or more borrowers missing contact details you want to enrich. 

   
   
   
   Note: you will know you are missing contact details if the contact card next to the name is yellow. 

   Clicking the "Enrich" button will pull up a modal asking you to confirm enrichment for the selected borrowers. 
   
   
   
   You will see a green success screen and the page will refresh. The "Enroll" button will appear in the actions column and the contact card will update, in most cases, from yellow to green, as the enrichment was able to capture all fields. 
   
   Note: In some cases, Pathways enrichment may only find partial contact information, either an email address or phone number, but not both. When this happens, the contact card will remain yellow to indicate incomplete information.
   
   
   
   
   As long as an email address has been captured, the properties are now ready for campaign enrollment. 
    

3. Use the checkboxes to select one or more borrowers you want to enroll in a campaign. You can select a single borrower or bulk-select multiple borrowers for efficient enrollment. 

4. After selecting your borrowers, click the "Enroll" action button. This button appears either in individual property rows or in the bulk actions bar at the top of the table when multiple borrowers are selected.

   

    

5. The enrollment modal opens with the title "Enroll [X] Borrower(s) in Campaign." From the "Select Campaign" dropdown, choose which Bonzo campaign you want to enroll these borrowers in. 
    

   

   
   
   The dropdown shows all campaigns you've imported into Bonzo, meaning you've either created them from scratch OR imported them from a template. Though you have the opportunity import and select Pathways campaigns (discussed above), you can select any campaigns that you've built or imported. 

6. After selecting your campaign, the confirmation screen displays "You're about to enroll [X] borrower(s) in: [Campaign Name]." 

   

   
   Review what will happen when you complete enrollment:

   - Create/update these contacts in your Bonzo CRM

   - Send welcome email immediately through MMI

   - Enroll them in your selected campaign

   Note: Only 1 borrower / prospect can be added to 1 campaign at a time. If your current selected borrowers are already assigned to a campaign in Bonzo, they will be moved to the newly selected campaign through this enrollment process. 
    

7. Check the required acknowledgment box that states: "I acknowledge that I have previewed the content being sent to my borrowers and have express written consent to message them." Remember, campaigns may include email, SMS, and voicemail. The "Continue" button remains disabled until you check this box. 

8. Click "Continue" to finalize the enrollment. A success notification appears showing how many borrowers were successfully enrolled and if any were not enrolled due to missing email addresses.

   
   
   
   Note: Bonzo Campaigns MUST be toggled on in Bonzo to start communication. 

9. Return to your My Properties table to confirm enrollment. The action button for enrolled borrowers now displays "Enrolled" instead of "Enroll," and the campaign name appears in the campaign column for those borrowers. 

   

   If campaign enrollment failed, the button will still say "Enroll" until the contact info., primarily the email, has been updated in the contact card. 

10. You can view the borrower's unique Property Page in Bonzo by navigating to to their "Prospect Details"
    
    
    
    Note: this field is non-editable. The Property Page can be copied to clipboard and pasted into your browser for preview. 

11. Once the Property Page has been assigned to your borrower, the "Property Page URL" merge tag can be used in communication. The Pathways Home campaigns mentioned above utilize this merge tag in every email touchpoint. 
     

    

     

FAQ

Q: Why can't I see the "Enroll" button in My Properties?
A: The enrollment feature is only available to users who have connected their Bonzo account to MMI and have Pathways Home permission. Navigate to Account Settings to complete your Bonzo integration setup. If you still don't see the feature after connecting, contact your administrator or support. 

Q: Why is the "Enroll" button greyed out for some borrowers?
A: Borrowers must have a valid email address to be enrolled in campaigns, as Pathways campaigns are primarily email-based. If the button is greyed out, hover over it to see the tooltip confirming the borrower is missing email information. You can use the "Enrich" feature or manually edit the borrower's contact details to add an email address before attempting enrollment.

Q: Can I enroll multiple borrowers at once?
A: Yes. You can select multiple borrowers using the checkboxes in My Properties and enroll them all in the same campaign simultaneously. 

Q: What happens if some borrowers in my selection are missing email addresses?
A: The enrollment process will complete for borrowers who have valid email addresses. The success notification will show how many borrowers were successfully enrolled and how many were not enrolled due to missing email information. You can then add email addresses for the missing contacts and enroll them separately.

Q: Will borrowers receive communication immediately after enrollment?
A: Borrowers will receive a welcome email immediately through MMI upon enrollment. However, ongoing campaign communication will only begin if the Bonzo campaign is toggled to "Active" status. Make sure to activate your campaign in Bonzo to ensure borrowers receive scheduled messages.

Q: Can I see which campaign a borrower is enrolled in?
A: Yes. After enrollment, the campaign name appears in the campaign column of your My Properties table. The action button also changes from "Enroll" to "Enrolled" so you can quickly identify which borrowers are already in campaigns. Note that campaign names are not currently searchable in the table filters.

Q: Does enrolling borrowers create new contacts in Bonzo?
A: If the borrower does not currently exist in your Bonzo account, they will be created and enrolled. If they do exist, they will be updated with the appropriate Property Page information (visible in "Prospect Details") and enrolled.

Q: What data does Pathways use to enrich a borrower's contact information?
Enrichment is initiated using the data associated with the transaction itself. The system accepts a combination of fields, including property address, borrower name, phone, city, state, and zip, among others, and uses those inputs to search for a verified contact match. The transaction record serves as the anchor for the lookup, ensuring that the enriched data is tied to the correct transaction and borrower, not just a general address search.

Q: How accurate is the contact data that gets pulled into a borrower record?
Contact matches are returned only when there is an exact match on the incoming data. The system searches in a defined priority order, first attempting to match on phone number, then email, then address components, so the most reliable contact signal is always prioritized. This means loan officers can have confidence that what surfaces in the borrower record reflects a verified match, not a best guess.

Q: Does bulk enrichment through Pathways Home cost anything?
A: No. There is currently no cost to use bulk enrichment within Pathways Home. Loan officers can enrich publicly available transactions, as well as any properties they have manually added from scratch, at no charge. 


 

The Power of Pathways Home

Pathways Home represents a fundamental shift in how loan officers maintain relationships with past borrowers — moving from transactional interactions to ongoing advisor relationships. By combining MMI's comprehensive mortgage data with bulk contact enrichment and Bonzo's powerful campaign automation, you're able to create a borrower engagement system that works continuously in the background. 

As Pathways Home continues to evolve, additional features — including enhanced engagement analytics and reporting, will further streamline and scale your borrower retention strategy.

Bonzo users interested in gaining access to Pathways Home and exploring how dynamic Property Pages and bulk enrichment can transform your borrower engagement strategy should reach out to:

Email: support@getbonzo.com or support@mmi.run